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  <!-- Core pages -->
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    <changefreq>monthly</changefreq>
    <priority>1.0</priority>
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  <url>
    <loc>https://humanheartbeatai.co.uk/sme</loc>
    <changefreq>monthly</changefreq>
    <priority>0.9</priority>
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  <url>
    <loc>https://humanheartbeatai.co.uk/enterprise</loc>
    <changefreq>monthly</changefreq>
    <priority>0.9</priority>
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  <!-- Philosophy / educational pages -->
  <url>
    <loc>https://humanheartbeatai.co.uk/why</loc>
    <changefreq>monthly</changefreq>
    <priority>0.8</priority>
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  <url>
    <loc>https://humanheartbeatai.co.uk/why-oscar-comes-first</loc>
    <changefreq>monthly</changefreq>
    <priority>0.8</priority>
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  <url>
    <loc>https://humanheartbeatai.co.uk/clarity-before-ai</loc>
    <changefreq>monthly</changefreq>
    <priority>0.8</priority>
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  <!-- OSCAR Diagnostic -->
  <url>
    <loc>https://humanheartbeatai.co.uk/oscar</loc>
    <changefreq>monthly</changefreq>
    <priority>0.95</priority>
  </url>

  <!-- Scenario pages -->
  <url>
    <loc>https://humanheartbeatai.co.uk/scenarios</loc>
    <changefreq>monthly</changefreq>
    <priority>0.8</priority>
  </url>
  <url>
    <loc>https://humanheartbeatai.co.uk/overloaded-operator</loc>
    <changefreq>monthly</changefreq>
    <priority>0.7</priority>
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  <url>
    <loc>https://humanheartbeatai.co.uk/scaling-strain</loc>
    <changefreq>monthly</changefreq>
    <priority>0.7</priority>
  </url>
  <url>
    <loc>https://humanheartbeatai.co.uk/invisible-business</loc>
    <changefreq>monthly</changefreq>
    <priority>0.7</priority>
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  <url>
    <loc>https://humanheartbeatai.co.uk/reactive-team</loc>
    <changefreq>monthly</changefreq>
    <priority>0.7</priority>
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  <url>
    <loc>https://humanheartbeatai.co.uk/margin-leak</loc>
    <changefreq>monthly</changefreq>
    <priority>0.7</priority>
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  <url>
    <loc>https://humanheartbeatai.co.uk/inconsistent-machine</loc>
    <changefreq>monthly</changefreq>
    <priority>0.7</priority>
  </url>
  <url>
    <loc>https://humanheartbeatai.co.uk/strategic-drift</loc>
    <changefreq>monthly</changefreq>
    <priority>0.7</priority>
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  <!-- Execution Sprint -->
  <url>
    <loc>https://humanheartbeatai.co.uk/execution-sprint</loc>
    <changefreq>monthly</changefreq>
    <priority>0.75</priority>
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  <!-- Pulse -->
  <url>
    <loc>https://humanheartbeatai.co.uk/pulse</loc>
    <changefreq>monthly</changefreq>
    <priority>0.75</priority>
  </url>

  <!-- Book -->
  <url>
    <loc>https://humanheartbeatai.co.uk/book</loc>
    <changefreq>monthly</changefreq>
    <priority>0.6</priority>
  </url>

  <!-- Founder Notes — index -->
  <url>
    <loc>https://humanheartbeatai.co.uk/founder-notes</loc>
    <changefreq>weekly</changefreq>
    <priority>0.75</priority>
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  <!-- Founder Notes — individual (add new entries here as notes are published) -->
  <!-- NOTE: draft notes are excluded from the sitemap -->
  <!-- Founder Note 001: The Book That Became a Business — published 2026-06-12 -->
  <url>
    <loc>https://humanheartbeatai.co.uk/founder-notes/the-book-that-became-a-business</loc>
    <lastmod>2026-06-12</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.75</priority>
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  <!-- Founder Note 002: The Real AI Risk Is Not Replacement. It Is Quiet Surrender. — published 2026-06-13 -->
  <url>
    <loc>https://humanheartbeatai.co.uk/founder-notes/the-real-ai-risk-is-not-replacement</loc>
    <lastmod>2026-06-13</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.75</priority>
  </url>

  <!-- Founder Note 003: Don't Ask What Your AI Worker Can Do. Ask What It Must Never Do. — published 2026-06-13 -->
  <url>
    <loc>https://humanheartbeatai.co.uk/founder-notes/dont-ask-what-your-ai-worker-can-do</loc>
    <lastmod>2026-06-13</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.75</priority>
  </url>

  <!-- Founder Note 004: I Don't Want Autonomous AI Agents Running Your Business — published 2026-06-13 -->
  <url>
    <loc>https://humanheartbeatai.co.uk/founder-notes/i-dont-want-autonomous-ai-agents-running-your-business</loc>
    <lastmod>2026-06-13</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.75</priority>
  </url>

  <!-- Articles — index -->
  <url>
    <loc>https://humanheartbeatai.co.uk/articles</loc>
    <changefreq>weekly</changefreq>
    <priority>0.85</priority>
  </url>

  <!-- Articles — individual (add new entries here as articles are published) -->
  <!-- NOTE: draft articles are excluded from the sitemap -->
  <!-- Article 001: The Next AI Risk Is Not That AI Can Buy Things — published 2026-06-12 -->
  <url>
    <loc>https://humanheartbeatai.co.uk/articles/ai-commerce-human-decision-gate</loc>
    <lastmod>2026-06-12</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.8</priority>
  </url>

  <!-- Article 002: What Is a Human Decision Gate? — published 2026-06-12 -->
  <url>
    <loc>https://humanheartbeatai.co.uk/articles/what-is-a-human-decision-gate</loc>
    <lastmod>2026-06-12</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.8</priority>
  </url>

  <!-- Article 003: AI Transparency Is Not Enough — Decision Transparency — published 2026-06-12 -->
  <url>
    <loc>https://humanheartbeatai.co.uk/articles/ai-transparency-is-not-enough-decision-transparency</loc>
    <lastmod>2026-06-12</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.8</priority>
  </url>

  <!-- Legal pages -->
  <url>
    <loc>https://humanheartbeatai.co.uk/privacy</loc>
    <changefreq>yearly</changefreq>
    <priority>0.3</priority>
  </url>
  <url>
    <loc>https://humanheartbeatai.co.uk/cookies</loc>
    <changefreq>yearly</changefreq>
    <priority>0.3</priority>
  </url>

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